Privacy Policy

1. Identity of the Data Controller and Contact Details

The party responsible for collecting and processing information on the Last Price Hotels site is the Site operator. For any question, request, or exercise of rights regarding this Privacy Policy, you may contact us at: support@lastminutehotels.co.il

2. What Information We Collect and Why (Data Minimization Principle)

We collect only the information necessary to operate the Site, improve your browsing experience, and refer you to travel services:

a. Information you provide voluntarily:

• Contact details (such as name and email address) when you sign up for our newsletter, contact customer service, or send inquiries.
• Search preferences, destinations, dates, and other parameters you enter into the hotel search engine.

b. Information collected automatically (via cookies and similar technologies):

• Technical data: IP address, browser type, operating system, access times, and pages viewed on the Site.
• Approximate geographic location data (based on IP address) used to tailor relevant offers.

3. Important Clarification: No Payment or Credit Card Processing

• We do not store or process payment cards: The Last Price Hotels site functions solely as a comparison and referral platform (affiliate/comparison platform).
• When you choose to book a hotel room, you are transferred directly to the system of a secure third-party provider (such as travel agencies, international booking platforms, or partner systems).
• Disclaimer of financial liability: All payment transactions, charge collection, and credit card detail entry are carried out solely under the responsibility and security of that external provider. We do not collect, process, or store credit card or payment details on our servers.

4. Legal Basis for Processing (Under GDPR Standards and Israeli Law)

We process your information based on the following legal grounds:

1. Consent: When you sign up for our services, agree to receive marketing communications, or approve the use of non-essential cookies.
2. Legitimate interest: Operating the Site, improving user experience, information security, and fraud prevention.
3. Compliance with a legal or social obligation: Where required by law to transfer information to competent authorities.

5. Cookies and Consent Management

• The Site uses cookies and similar tracking technologies (including analytics tools such as Google Analytics) to ensure proper functioning of the Site, analyze traffic, and personalize content and advertising.
• Cookie Consent Banner: On your first visit to the Site, you are shown a banner that lets you approve or manage your cookie preferences. You may change your browser settings at any time to block cookies, though this may impair the proper functioning of some Site services.

6. Sharing Information with Third Parties

We do not sell your personal information to third parties. Information may be shared only with the following parties:

• Marketing and affiliate partners and travel providers: When you click a hotel-booking link, a technical identifier (Click ID) is passed along to confirm you were referred and that your booking is correctly recorded with the hotel provider.
• Technology infrastructure providers: Cloud and web-hosting companies that provide us with infrastructure and security services, subject to strict confidentiality and data-security commitments.
• Legal requirements: If required to do so by court order, law, or the request of a competent authority in Israel or elsewhere.

7. User Rights (in Israel, Europe, and the US)

In accordance with applicable privacy laws (including the Israeli Privacy Protection Law and the GDPR), you have the full right to:

• Right of access: Check whether we hold personal information about you and request a copy of it.
• Right to rectification or erasure: Request that inaccurate information be corrected, or demand its complete deletion from our databases ("the right to be forgotten").
• Right to withdraw consent: Withdraw your consent to receive marketing communications or to the processing of your information at any time (via the unsubscribe link in any email, or by contacting us directly).
• Right to file a complaint: You have the right to contact the Privacy Protection Authority in Israel (or the relevant authority in your place of residence in Europe) if you believe your rights have been violated.

8. Data Security

We implement generally accepted technological and organizational information-security measures (such as secure traffic encryption using HTTPS/SSL) to protect the personal information we collect against unauthorized access, misuse, loss, or exposure. Despite the measures taken, no system is entirely immune, and we cannot guarantee absolute immunity from cyberattacks.

9. Minors

The Site is not intended for use by minors under the age of 18, and we do not knowingly collect personal information from minors. If you become aware that a minor has provided us with personal information without parental consent, please contact us immediately at the email address above and we will act to delete it promptly.

10. Changes to This Privacy Policy

We reserve the right to update and amend this Policy from time to time in response to regulatory or technological changes. Material changes will be published on the Site along with the date of the last update.

Legal note: this document provides a professional, transparent framework consistent with commonly accepted regulatory requirements. It is always recommended to confirm with individual legal counsel that the Site's technological implementation — such as the cookie banner and data-collection forms — indeed meets the strict requirements of the jurisdictions in which you operate.